Magnetic Mobile doubles in size, names Brian Sichi as CEO

Magnetic Mobile is pleased to welcome Brian Sichi as its new Chief Executive Officer as the company continues to expand its capabilities and workforce.

Sichi brings more than 20 years of experience growing innovative teams at international technology consultancies. Magnetic co-founders Beck and Barry Besecker will remain active board members.

Headshot of Brian Sichi

The pandemic has driven more retail activity to the digital space. This increased demand for standout online and in-app experiences has helped Magnetic Mobile grow new and existing client partnerships. Having recently increased revenue by 85% and nearly doubled its workforce, the company looks to continue that expansion into 2022 and beyond.

“Magnetic has a proven track record of delivering superior customer engagement for our partners and that reputation allows us to take advantage of new opportunities in the current landscape,” said Beck Besecker. “Brian’s vast experience leading collaborative teams at some of the world’s best enterprise-level tech firms will help us capitalize on that momentum, building on our strengths and growing Magnetic’s portfolio.”

Previously the Retail Loyalty Division of sister company Marxent before spinning out in 2016, Magnetic Mobile has partnered with Speedway (now part of the 7-Eleven family) for nearly a decade to support the digital components of its industry-leading Speedy Rewards program.

Magnetic Mobile combines data-driven design strategy with the latest technology to create digital experiences that keep customers coming back for more. With expertise in UX design, content strategy, front-end and back-end web development, mobile applications, and digital promotions management, Magnetic supports every step of the customer journey.

With headquarters in the heart of the Cincinnati-Dayton technology corridor, Magnetic is proud to be rooted in the Midwest. Rapid growth during the pandemic has enabled expansion of its remote workforce, adding top talent from across the country.

Magnetic has developed mobile applications and responsive websites for many of the nation’s top manufacturing and retail brands including Champion Windows & Home Exteriors, La-Z-Boy, and Bob’s Discount Furniture.

“Having been a client of Magnetic’s sister company, Marxent, I experienced first hand the customer focus and innovation that Beck and Barry bring to organizations. I look forward to working with them in their continued roles on the Magnetic board,” said Brian Sichi. “I couldn’t be more excited to join the leadership team at Magnetic and to expand on that legacy as we bring Magnetic’s capabilities to a broader client base while continuing to innovate.”

Sichi brings to Magnetic more than two decades of experience driving innovation at some of the largest technology consultancies in the world. Most recently, he worked as Director of U-Collaborate Innovation & Digital solutions for KPMG Australia.

His previous roles include Exponentials & Analytics Lead for Deloitte’s Leadership Center for Clients and Strategy, Innovation, & Transformation Practice Lead for Capgemini Government Solutions. Sichi is also a Marine Corps veteran, having served in the United States, Somalia, and Korea.

“Magnetic is a high-performing organization positioned to take our success even higher,” said Sichi. “We are a company built for a tech-savvy world and have a great opportunity to help existing and new clients improve their digital brand.”

Interested in joining the Magnetic team?

If you love working with immersive technologies like responsive web design and custom mobile app development, then you'll fit right in at Magnetic.

Our Partners