Product Design

Making Design Beautiful & Intuitive.

We know that good design isn’t by accident, it takes polish. It is intentional and planned, and it is as critical to a successful customer journey.

We love design. Our developers and designers work collaboratively, side-by-side to create the best experiences for our customers. We take the groundwork from the strategy team and it becomes the blueprint for your experience. And just like builders, architects, carpenters, and designers all play a specialized and unique role in a building’s design, these same principles apply to software design.

Desktop PC and two phones with Speedway website and mobile app on screen

Product Design Services.

Our Product Design team’s job is to make your digital touchpoints a flawless experience that is intuitive and comfortable in the hands of your customers. Our expertise will deliver beautiful, on-trend design that is just as intuitive as it is efficient, ready to increase interactions and push your user journey forward. Creativity is what unites a cohesive brand across all digital channels, delighting customers and making memorable experiences.

  • User Experience Design (UX)
  • User Interface Design (UI)
  • Content Design & Support
  • Motion & Animation Graphics
  • Ideation Discovery & Prototyping Consulting
  • Design System Development
  • Platform-Specific Design Trends (iOS vs Android)

User Experience Design.

The user is central to our design philosophy and this starts by uniting the business objectives with the customer journey. We use all the tools in the UX toolbox to ensure your design is backed by data, aligned to KPIs, and produces results for your business.

OUR EXPERTISE
  • Wireframing
  • User Flow Mapping
  • Data Analysis Based on Traffic, Industry Trends, & Customer Data
  • Product Roadmapping
  • Customer Analysis & Persona Development
  • Information Architecture Mapping
  • Product Prototyping
  • User Testing & Validation

Content Design & Support.

Content is king, and great digital experiences deserve equally great content thinking. We know that content is the relationship builder of your brand. A successful brand voice translates into loyal customers, increased brand visibility, and higher basket sizes, before and after purchase. So we invest in the best content thinkers, our team of designers, marketers, and copywriters to keep our clients’ brands fresh and on-point in the evolving digital spectrum. The social competition is fierce, but a vibrant brand voice will help you stand out from the crowd.

OUR EXPERTISE
  • Content Marketing for Social, Email, & Digital
  • Daily Content Authoring & Ad Hoc Design Needs
  • Promotional Website Support
  • Push & Engagement Strategy
  • Copywriting & Editing
  • Omni-Channel Digital Content & Campaign Management
  • Brand Voice Storytelling & Authoring
  • Product & Environmental Photography

Motion & Animation Graphics.

We live in a fast-paced world that demands multitasking and divides our attention, which means more screens and more sizes. This means that messages have to be crisp and easy to understand. Motion is a modern solution to a decades old challenge. Motion animations can capture the attention of the consumer. We use the latest trends in animation in our apps and websites to not only delight the customer, but also guide them along the user journey. From a 4K monitor or a smartphone, we can deliver motion graphics at scale that capture attention and delight.

OUR EXPERTISE
  • Video Editing
  • Adobe After Effects
  • Adobe Premiere
  • App & Website Animations
  • Animation
  • Social & Product Demo Videos

Ideation Discovery & Prototyping Consulting.

The business of tech is constantly evolving, which means we have to think on your feet every day. This means taking chances, vetting new ideas, and testing our intuitions about the market. Magnetic is uniquely positioned as an agency that can partner with our clients to bring those visions to life in a thoughtful, scaled approach. Whether it’s a video for your executive team, a single mockup for a presentation, or an entire deck, we can paint the picture of your vision to help you get stakeholder buy-in. We have helped our customers pilot dozens of ideas. Some of them never saw the public sphere and some of them are actively being used today. Either way, our prototyping approach was a success and gave our partners the confidence to pivot or release their idea.

OUR EXPERTISE
  • Concept Video
  • Sales Prototype
  • Agile App Demos
  • Full Visual Decks or Mockups
  • Proof-of-Concept
  • Business Requirements & Stakeholder Discovery Workshops
  • Internal Pilot Programs
  • Market Pilots

Design System Development.

Design is everywhere and everything you touch is connected. This becomes ever more important with enterprise multi-channel branding initiatives across devices. We know that a cohesive branded experience is the most effective. Magnetic has been creating design systems for our enterprise clients for over 10 years—first for apps, then for web, and finally extending to digital in-store engagement. A great design system is really just about creating a group of assets that are consistent and easy to reproduce. This concept not only creates a lovely experience for the consumer, but also saves technical debt from recreating the development wheel for every button or element. This creating an elegant and efficient design experience for the whole team.

OUR EXPERTISE
  • Universal UI Elements
  • Access Controlled UI Element Front-End Source Code On-Demand for Development Team
  • Cross-Channel Branding Strategy
  • Digitally Accessible Style Guides for Voice & Visuals

Platform-Specific Design Trends.

Each operating system and technology manufacturer has a unique signature to their work. Apple is simplicity. Android’s is user customization. These signatures are not only the key to their brand, but also essential to their programming ecosystem. Designers have to be aware of the nuances of each individual platform. This is a subtle but important difference when finding an established and seasoned app developer. We wouldn’t make Apple users interact with a UI that felt unnatural on an Apple device, nor would we create an Android experience that didn’t feel native to that environment.

OUR EXPERTISE
  • Android Design Methodologies
  • Apple Design Methodologies
Our Partners